‘Nature is speaking’: will consumers listen?

‘Nature is speaking’: will consumers listen?

Polar bears are passé. Saving the human species is this generation’s real challenge. At least that’s the message Conservation International is delivering in a new public awareness campaign called “Nature is Speaking.”

Seeking to inspire young people to help craft solutions to the most pressing environmental challenges of our time, the conservation nonprofit projects a startlingly indifferent message from the earth, forests, and ocean, among other elementals voiced by top Hollywood talent, in a series of visually stunning videos under the hashtag #NatureIsSpeaking.

The campaign – launched at SXSW Eco in Austin, Texas, this week – is an opportunity for individuals and companies to brag about their good works and state their ecological aspirations. It’s also a frontal attack on the residue of thousands of years of Western thought alleging human dominion over the earth as nature’s crowning species.

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